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See Full Profile: Midstream Accountant: Clara Jordaan


Were you always planning to be an accountant and why?
Yes. I thought for a while that law would be more interesting, but realised very quickly that I should stick with numbers

When meeting with clients do they mostly come to your own premises or do you mostly go their theirs?

I mostly go to my clients

What is your preferred mode of communication with your clients?


Have you ever done an online video call with a client?


What do you love most about accounting?

Love to make sense out of numbers... so you can see the story they are telling

Would you recommend accounting as a career for school-leavers, and why?

Definitely. It is a very diverse field, with so much opportunities

What qualities should South African business people be looking for in their accountant?

Someone that can think on their feet, improvise and who is solution-driven

What is the biggest challenge facing accountants today?

To save as much on tax as possible for their clients, but still keep your professional integrity intact

What aspects of accounting do you focus on most?

On Financial management, and to help business owners to understand their business and its financial situation.

Describe your average client:

Small companies with between 3-50 staff, turnover of R 1 million to R 10 million monthly

How far away from your premises is your furthest client?


From your accounting experience, if you could cite one of the biggest reasons SME's in SA fail, what would it be?

Business owners confuse money in the bank with profit...they do not understand their business profitability.

What accounting software do you like best?

Sage one, Pastel, SAP

What other software, online services or apps do you use?

Mostly work on Sage One

Do you think the coming wave of automation in the next few years will steal some accounting jobs and why/why not?

No. You always need a professional to interpret numbers and give advice

What is your opinion on Bitcoin?

I don't have Bitcoin....  

What do you enjoy doing in your spare time?

Reading, spending time with my family, cycling

What is the most interesting thing on your bucket list?

I want to walk the Camino with my husband