See Full Profile: Northern Suburbs Cape Town Accountant: Amina Adam
Were you always planning to be an accountant and why?
During my Grade 7 prom we were questioned about what we would like to become when we grow up and since then I have stuck to "Accountant", back then I couldn’t say why but as the years went on I knew it was because I have the natural flair for the profession. I have driven myself with this passion for numbers and studied through UNISA to become an honest and hardworking accountant.
When meeting with clients do they mostly come to your own premises or do you mostly go their theirs?
I mostly go to my clients
What is your preferred mode of communication with your clients?
Email, Face to Face
Have you ever done an online video call with a client?
What do you love most about accounting?
The assistance I can provide to make businesses and people to better themselves and assist in saving them money
Would you recommend accounting as a career for school-leavers, and why?
Yes, it is the most satisfying profession when your client can be happy with your work and be able to recommend your services. You have the ability to meet multi facet of people and businesses.
What qualities should South African business people be looking for in their accountant?
They should look for an honest, open minded, faithful, meticulous and not a hard but smart worker
What is the biggest challenge facing accountants today?
The competition in the market
What aspects of accounting do you focus on most?
Business processes as well as cash flow assistance.
Describe your average client:
A person who understands the importance of accounts but does not have the time to deal with the processing to trial balance
How far away from your premises is your furthest client?
I am in CPT, but I have clients in JHB and DBN
From your accounting experience, if you could cite one of the biggest reasons SME's in SA fail, what would it be?
They are unable to separate business from personal. An entrepreneur with small enterprises should learn to earn a market related salary from their business and not fund their personal vehicles and loans through there, it affects cash flow and inevitably profits of the company
What accounting software do you like best?
What other software, online services or apps do you use?
Excel, Easyfile, Accfin
Do you think the coming wave of automation in the next few years will steal some accounting jobs and why/why not?
It would, as people tend to be more financially savvy rather than assessing the importance of having an on hand accountant, it would steal jobs for a while however the realisation will dawn and the market will be available again
What do you enjoy doing in your spare time?
Spending time with my daughter and husband
What is the most interesting thing on your bucket list?
To sky dive
What has your experience been on FindanAccountant?
Very user friendly and helpful in building a client base