There are loads of online business directories out there. However, they are not all created equal. Here are some of the reasons our directory is still succeeding 12 years later:
HUMAN EDITED Unlike the vast majority of online business directories, every single one of our listed accountant's profiles is checked and edited by a human editor.
NO FREE LISTINGS The web is littered with free directories. Spend a little time on any of them and you will see that the majority of listings are completely inaccurate and out of date - a nightmare for site visitors, who invariably give up after a minute or two. All of our listed accountants are paying members and therefore find it worthwhile to keep their details high quality and up-to-date.
- NO EXTERNAL ADVERTISING Despite getting constantly approached by companies to do banner and sidebar advertising, we do not have any external advertising on our site. Our site visitors have a clean interface with zero distractions.
WE ARE NICHE Our directory is not a general business directory where every type of business is jammed into a one-size-fits-all business listing. People needing accounting services in South Africa come directly to us.
BY ACCOUNTANTS - FOR ACCOUNTANTS Our founders have experience working as accountants and have a good knowledge of the industry (nowadays, they devote their fulltime attention to this directory). Most general business directories out there have no clue about the industry.
PERSONALISED One of our defining insights was that people needing accounting services for their businesses prefer to deal with people - not corporations. Our directory is unique - each accountant is listed individually - not as a firm. Only once a principal member of a firm is listed is there the option to also activate a Firm Profile Page.
- OUR SOLE BUSINESS We are not an accounting service or institution who decided that it would be a good idea to have a search functionality for members on their main website. Nor are we running our own accounting business behind the scenes and cherry-picking the best enquiries for ourselves.
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